Bing Ads Certification Exam Answers 2018 – Bing Ads Guide 2020

Bing Ads Certification Exam Answers 2018

How to Setup a Bing Marketing Campaigns– The Right Way

When it comes to marketing your organisation, it’s certainly a great concept to make yourself present in the places your customers are additionally present.

Bing Ads Certification Exam Answers 2018

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When it concerns paid ads, these locations may include AdWords, Facebook, LinkedIn and, surprisingly, even a Bing ad.


Not many individuals take into consideration using Bing Ads as a means of getting in front of their target market, as they themselves do not make use of the Bing search engine daily. This is where conversion tracking will certainly be essential.

Disregarding Bing can be a huge blunder as well as not marketing yourself on Bing could result in you leaving a great deal of money on the table.

So, in this article, I’m going to cover exactly how you can make a modification and ultimately setup a Bing Ads campaign.

Bing Ads Certification Exam Answers 2018

Throughout this article, we’ll have a look at what issues most, when setting up a campaign on Bing. We’ll also have a look at the pitfalls you’ll need to keep an eye out for, also.

By the end, you’ll have the ability to confidently set up a Bing Ad campaign.

Let’s begin!

Why do Bing Ads deserve your attention?

You could not have actually understood it, but Bing gets to an extraordinary variety of individuals on a monthly basis and also is a powerful internet search engine in its very own right.

If you have a look at the visuals listed below, you’ll see some fantastic statistics that back up that statement–.

What’s most intriguing is that Bing declares to get to 56 million searchers that are not reached on Google.

Bing Ads Certification Exam Answers 2018

There’s also a case made that Bing captures 31% of the US search market.

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The above declarations, and every little thing else that is discussed in the graphic, indicate that Bing is not an advertising channel you wish to overlook.

It’s worth keeping in mind that since a lot of individuals ignore Bing Ads, it normally means that there is much less competitors as well as thus utilizing the platform is less costly, particularly when checking out a Pay Per Click campaign.

Wordstream has actually reported that they’ve experienced a 33.5% more affordable CPC, contrasted to Google, when using Bing Ads.

Producing a Bing Ads Account.

Head over to and create an account with Bing.

Bing Ads Certification Exam Answers 2018

You now have the choice to set up a project. As you can see, there’s also the ability for you to import a project you are already operating on AdWords.

For now, however, you’ll intend to miss this initial set up stage, as it can help to do a little of research before you established your project to give on your own the best side for a premium quality rating.

Bing Ads Certification Exam Answers 2018

Picking the appropriate keywords.

When advertising on Bing, you’re going to be running Bing Browse Campaigns.

These are similar to AdWords Search Campaigns, in the feeling that you’re going to be bidding process on key words that will set off the display of your Bing ad.

As you could’ve presumed, the key phrases that you pick will have a huge effect on your capability to develop projects that will generate a favorable ROI.

Note: As I have actually covered previously, it is necessary that you concentrate your projects around search phrases that represent ‘commercial intent.’.

These keywords are extra costly than other ‘types’ of search phrases, because there is even more competitors among the ad team that want to bid on those key phrases.

This is since these search phrases supply better conversion prices, as individuals using those key phrases are ready to purchase.

While it holds true that you can choose less costly key phrases that get to people while they’re in the ‘study’ phase, doing so will certainly require that your web site as well as funnel are extremely optimized for conversions.

In any case, Bing offers you with a tool that you can utilize to discover the keywords that you must be targeting in your advertisement message.

To access, click on, ‘Tools’ and afterwards pick, ‘Research Keywords.’.

Below you require to provide a first keyword phrase or phrase that belongs to your offering.

Bing Ads Certification Exam Answers 2018

Allow’s state I’m a red wine seller.

I’m going to use ‘buy a glass of wine’– a good base search phrase that represents industrial intent.

If you want to, you can select some ‘Advanced targeting choices,’ that will aid return some data of higher significance to the search engine. What you pick here will certainly depend upon your ad campaign and what conversion tracking informs you is functioning.

This technique does not constantly return the most effective outcomes. You could rather intend to make use of the ‘locate search phrases connected to a word or phrase’ option instead.

When using the ‘locate key words connected to a word or phrase’ attribute to find key phrases connected to ‘purchase a glass of wine,’ I exist with a listing of key words that look like they ‘d produce a fantastic ROI. Below is what my conversion tracking appears like.

The most intriguing columns are those related to CTR and ordinary CPC, as these columns let us understand which keyword phrases generate a great deal of relevant clicks and also at what cost.

The search volume info is practical too, yet just to a specific degree.

Bing Ads Certification Exam Answers 2018

When you’re targeting keyword phrases with Business intent, high carrying out search phrases don’t always have high regular monthly search volumes.

Also if you aren’t targeting keyword phrases with Industrial intent, targeting specific search phrases that are very relevant can still bring fantastic returns.

To assist exhibit the above point, Bing tells the story of a person that wishes to sell ‘version toys.’.


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The individual in the tale picked the search phrases ‘version toys’ and ‘model sets,’ when running their advertising campaign.

These keyword phrases generated a lot of impacts, yet cause a low number of clicks– suggesting the keyword phrases targeted weren’t appropriate sufficient.

The specific after that determined to pursue more particular search phrases that had less impressions. Doing so resulted in an upturn in clicks according to conversion tracking.

This instance showcases the relevance of picking the right key phrases, and not simply key phrases that will get you in front of as many people as feasible, especially in a PPC marketing campaign.

Bear in mind– For the most part, uniqueness aids, when choosing keyword phrases for search projects.

Bing has actually recently generated another device that you can use, called the ‘Keyword phrase Planner.’.

The keyword phrase planner is extremely comparable to the key phrase tool you would certainly use for AdWords in developing advertisement message. This is a good thing, because it indicates you will not have to find out a whole lot in order to use it, if you’re already made use of to AdWords.

Using this tool is not too various from what we covered above. Just enter in a keyword phrase that represents ‘industrial intent,’ and after that allow the tool do all of the hefty training.

Upon completing the search, I’m presented with ‘Advertisement Teams’ that represent topics I can concentrate my ads about.

Bing Ads Certification Exam Answers 2018

I can likewise click a tab, called ‘Keyword tips,’ in order to recognize private keywords that might be worth targeting to enhance my quality score.

So, that’s exactly how you can locate the best search phrases for your campaigns. Currently, let’s take a look at just how you can in fact create your ad message.

Most likely to your Bing Ads dashboard and click on ‘Create Your 1st Campaign.’.

You currently require to provide your campaign a name as well as established a campaign budget.

You can pick a ‘everyday’ or ‘month-to-month’ campaign budget plan– this will certainly permit you to snugly control your investing.

There’s also a function called ‘Advanced location choices.’ Basically, this provides you the opportunity to decide who sees your on the internet advertisement, based on their intent to visit a certain place.

This attribute is helpful, if ‘geo targeting’ is something that your advertising campaign would certainly benefit from. If that’s not the instance, nonetheless, then just leave the settings as they are.

You then get the possibility to create your advertisement text.

I’ve discussed here and also below, just how you can produce a fantastic Search Text Advertisement.

If require some additional suggestions, below are some pointers given by Bing on exactly how you can compose a fantastic Text Advertisement.

If you intend to improve at creating ad text, you can examine what is benefiting various other marketers in any type of online advertisement they advertise.

You can locate the ads various other marketers are running by using a competitive analysis tool, such as SpyFu.

Such a tool will assist you locate a few of the advertisements that your rivals are running.



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If you locate an online ad that has been competing a long period of time, there’s a good chance that it’s supplying wonderful results. If it’s a Pay Per Click advertisement, they would not maintain investing their budget on something with a poor quality score.

You don’t have to simply search within your industry.

You can additionally take a look at what marketing professionals in various other fields are doing, also. If you do so, you could uncover particular expressions that function well at obtaining attention and also motivating activity.

It is necessary that the keyword/topic within the heading of your ad also matches the page that individuals will be taken to, once they click on the ad.

Again, this factor can be shared making use of the tale, informed by Bing, that defines the individual who is marketing ‘model playthings.’.

In their instance, if somebody clicks on an on the internet advertisement for ‘model planes,’ they need to be taken to the design airplane page.

Bing Ads Certification Exam Answers 2018

And also, if they click on an ad for model ships or watercrafts, they ought to be required to the ‘model ships’ web page.

Setting your project up in this way will cause higher conversions. It reduces the need for people to click around your site, if they’re trying to find what was assured to them in the Pay Per Click ad.

Once you’re performed with the advertisement text, you after that need to give the keyword phrases that you wish to target.

You have the option right here of picking the ‘Type’ as well as the ‘Bid.’.

Type refers ‘Match Kind,’ and reflects the situations in which your key phrase will be shown.

Different Match Types can set you back differing amounts–.

Bing will provide you with quotes, based upon what you could have to bid for a specific ‘advertisement placement,’ also.

You after that have the opportunity to change some more setups.

The ‘Look network bid,’ refers to just how much you’re willing to ‘ppc’ for an advertisement. Set a spending plan to gauge the top quality rating of your Pay Per Click campaign.

The figure you develop below will certainly be influenced by what Bing recommended that you should pay, based on the search phrases, ad setting as well as suit type that you have actually picked. With great conversion tracking, you will gain experience with what works.

As you gain experience with Bing Ads, you can then take a look at some the ‘Targeting alternatives’ and ‘Advanced Setup.’.

For now, nonetheless, click ‘Save as well as include repayment.’.

Handling your projects over time.

If you’re brand-new to Bing ads, you’ll need to take some actions to manage your online ad campaigns to ensure that they continually offer a wonderful ROI.

One action you’ll wish to concentrate on is adding ‘unfavorable keywords’ to your project.

Negative search phrases can simplify your projects, making them cheaper to run while increasing campaign ROI, at the same time.

When you choose negative key words, you’re ensuring that certain key words will not cause the display of your advertisements.

If you understand your market well, you could be able to come up with some unfavorable keyword suggestions off the top of your head.

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In the majority of circumstances, you’ll need to run an ad campaign for a while and then assess the outcomes.

In doing so, you’ll likely find some keyword phrases that are producing a great deal of clicks, however have yet to generate any significant returns.

These are the keyword phrases you’ll intend to concentrate on, when building your checklist of negative keyword phrases.

Split screening is something else you’ll want to do, when handling your campaigns gradually to identify which words advertisement message supplies a higher quality score.

By having several versions of an offered ad, you can swiftly generate an ad variant that is mosting likely to bring you the very best returns.

Due to the fact that you can never ever make sure that you have the very best feasible variation of an advertisement, it’s always a good idea to divide examination multiple variants of an ad, while you have a tested PPC advertisement running in the background.

Doing it in this manner will mean that you do not shed cash while you’re running your tests.

Bing Ads Certification Exam Answers 2018


You could have tried AdWords Ads …

You may have tried Facebook Advertisements …

You could have even tried LinkedIn Ads!

But, there’s a good chance that you haven’t tried Bing Ads, yet.

In this write-up, we’ve checked out why Bing Ads deserve your focus. We additionally looked into the actions you need to take when setting up an online advertising campaign of your own.

Before reading this article, Bing Ads might’ve sounded like something that really did not deserve your focus. However, you currently recognize that there’s a great chance that your company might gain from Bing Ads.

Offer Bing Ads a go. You’ll never understand how well they can help you if you never ever attempt!

Do you have any kind of pointers you can share when it involves Bing Ads? Please share listed below!

Want To Learn How To Make Your Bing Ads Campaigns More Profitable?